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Jordan Abdur-Raoof founded ArtistsUntold in February of 2020. While at Cornell University, Jordan started a website called IvyUntold, a website devoted to the sharing of minority stories and experiences on campus. Since graduating, Jordan wanted to continue his work to empower underrepresented communities, and ArtistsUntold was born. He focuses on simple thought-provoking phrases, often using few words to make large statements.